By Gwen Moran
Hughes Pittman & Gupton, LLP (HPG) has always been committed to marketing, according to partner Brooks Malone. The firm used traditional tactics such as niche marketing, generating publicity, and conducting speaking engagements to get the word out—standard stuff for an accounting firm. However, times change—and so do marketing best practices, especially when your firm is known for its technology practice. So, over the past several years, HPG has worked with its PR firm, Articulon, to develop a digital marketing full-court press.
The effort has resulted in a strong presence on Twitter and LinkedIn, targeted PR campaigns, highly effective enewsletters, and improved online connections with prospects and clients. All of that has translated into revenue growth at a time when most firms are losing revenue.
Read the complete case study to learn how they did it.
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