By Nancy Fox
"I don't have the money."
"I'm too busy working on my client work to take the time for business development."
How many times have you heard those statements from prospects or clients, or maybe you've even said them yourself regarding investing time or money in learning how to build a bigger, healthier practice or service business?
I have heard them so many times they all merge into a blur. And the funny thing is neither statement is actually the hard truth. They seem true to the person saying them. However, both statements are smokescreens professionals use because it allows them to feel some comfort around their disappointing results.
The problem is not money, nor is it time. It is never either of those things because if people really wanted to find the money or the time, they would do it. The problem is that their mindset and their emotions determine their actions.
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