By Ernest Nicastro
Leverages a proprietary coaching framework...purposeful investments in human capital...aligning people and systems in pursuit of...
Why do people write that way?
To dramatize the absurdity of this type of non-communication I'm going to stage a scene.
"Bob" runs a consulting and training business that helps entrepreneurs, business owners, and managers become more effective leaders. He's going over a few details with his new receptionist when a sharp-dressed man (any ZZ Top fans out there?) in a suit and tie walks in.
Bob looks up, smiles, and says, "Good afternoon, sir. How can I help you?"
The man replies, "Sir, I'm a business owner and I've been searching for a good consulting firm that focuses on leadership issues. I was in this building for a meeting with my accountant, and when I walked by your office and saw the name of your business...well, something just clicked with me. Got a few minutes to talk?"
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