By Todd Schnick
It's time to stop making the assumption that social media (blogging, Twitter, Facebook, etc.) isn't appropriate for B2B services firms. Professional services firms can—and are—using it to generate revenue. It just takes time and care to make it work, just like any other networking channel.
Follow these nine steps to begin building relationships, establish your competence, educate, find partners, and more. After a while the people you meet will learn to trust you. They will look you up online to find out more about you. You will meet up at an event somewhere. And then you will perhaps learn ways to help them.
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