How to Deal with Pricing Pressure 5 Reasons Why Clients Want Lower Fees and How to Address Them What to Say When a Client Claims Your Price is Too High

Everything seems to be free these days: free articles, free assessments, free coaching sessions, and even free projects.

When your competitors are giving away the store, it can be difficult for you to not do the same thing. Before you do, consider the ramifications. Is it a strategic move that results in new business, or is it a sign of desperation that will backfire? For example, giving away such things as articles and podcasts can help build trust in your ability to provide value. But offering free services in an effort to sway a prospect's decision after the fact likely won't reflect well on you.

Here are some strategies you should follow in dealing with "free pressure" and deciding what your policies are when giving away your offerings.

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