By Karen E. Klein
Case Study Series: What's Working in Marketing & Selling Professional Services 
The Search Agency's sophisticated clientele makes it especially important for the company to continually demonstrate its expertise. But until recently, the firm had a relatively low industry profile. It decided it had to change that if it wanted buyers to find it.
The company turned to blogging as a way to establish itself as a thought leader and trusted resource, and the results have been nothing but good: more articles are published, speaking engagements have more than doubled, the corporate website has more qualified leads, and revenues have grown by 37%.
Read the complete case study to learn how they did it.
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