Publicity Strategies That Get You Noticed Is More Publicity Better? Or Is Better Publicity Better? PR Strategies That Get the Media to Notice You Six Steps to Get PR for Your Firm for Little to No Money

Editor's Note: This article is part 1 of a look at how the changed media landscape has affected publicity campaigns. Part 1 looks at what PR tactics are no longer effective. Part 2, Publicity Campaigns that Cut Through the Clutter, looks at what campaign strategies are generating website traffic and new leads.

More experts are using publicity to get noticed and get leads. And why not? Between article distribution and the 24/7 news cycles, it's easier than ever to get your message "out there." The challenge now is that the deluge of information has created a lot of white noise. It's tempting to get caught up in the activity of distributing our ideas. Before you do, however, consider how the increased number of outlets and white noise has affected media campaigns.

1. Reporters Quoting You

In the good ole days, getting quoted in a larger article was golden. It still is, but for a different reason. Being interviewed in a high-profile article is great bragging rights. Name dropping has an impact, and it's cool to include high-end publications in your bio.

But as far as getting leads or traffic to your website, don't count on it. Any response you get is a happy accident. That's because your quote in the context of a larger article is no longer enough to inspire action. Even if your quote is the perfect sound bite, it takes more than a pithy thought for someone to take the time to track you down (even when Google makes it easy).v

Should you stop talking to reporters? No way. Use the article as a direct mail piece to current prospects. These articles are great branding tools and can get you back on the radar. And pull out the reporter's quote about you and plaster wherever you please. Example: "Best thing since sliced bread according to The Wall Street Journal."

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