By Jessica Wilganowski
Think your clients aren't looking for you on the mobile web? Think again. Nearly every business person has a smartphone, and they're using it to access information quickly while they're on the go. Now is the time to develop your business's mobile marketing strategy to make sure your target buyers have the information they want and to gain an edge over your competition.
Like with any marketing endeavor, however, before you can begin construction on your mobile presence, you should first build a solid foundation with a mobile strategy. Determine your target audience, the best ways to target them, and what type of experience you want them to have. But remember, the mobile "experience" and information that your target audience seeks will be different from when they are sitting at a computer.
Not sure what type of experience your target audience is looking for? Let's take a look at some "Smartphone Demographics" recently published by Ad Age:
BlackBerry: The typical user is a "salt-and-pepper" businessman who uses the phone primarily for email and messaging. He doesn't surf the Web much and doesn't use many applications, save a few utility programs.
iPhone: This group is tech-obsessed, wealthy (highest percentage of users rake in more than $100,000), less likely to have kids (62% don't) and active.
Android: It's growing fast, so these stats can change, but for now, it's a phone for geeks. Seventy-three percent of its users are male, and 33% are single.
Palm: It is most popular with older users who advertisers assume were fans of the old Palm Pilot. However, there are fewer and fewer of these users. Palm's smartphone market fell from 8.3% in September 2009 to 6.1% in December 2009.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
