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RainToday.com's Podcast: Marketing & Selling Professional Services
The up and down of the economy has many professional services firms concerned about their business and often taking on any client that comes their way. It is possible to grow your business, however, without having to resort to desperate measures. You start by developing a growth plan or blueprint that allows you to establish the foundation of a strong company.
Listen as Lisa Nirell, marketing strategist and author of EnergizeGrowth® NOW: The Marketing Guide to a Wealthy Company, explains the struggles firms—and their clients—are dealing with, how to address those issues, and what successful firms are doing that enable them to thrive in any type of economy.
Lisa also gives a preview of her upcoming webinar, How to Build a Practical Marketing Blueprint to Grow Your Business, outlining what a marketing blueprint looks like and steps firms must take to develop and implement such a plan.
Download the MP3
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(Note: It is a large file and may take several minutes to download)
Listen to the Recording:
(Time: 16:53)