By C.J. Hayden, Contributing Editor
Have you ever considered that prospective clients who are referred to you are much more likely to become your clients than those who come to you in any other way? The endorsement of a referral carries so much weight that referred prospects ask fewer questions about your qualifications, are less likely to shop for the lowest price, and typically make their buying decisions much more quickly. In fact, they are often pre-sold when they contact you.
With the value of referred prospects being so high, it makes sense to make generating more referrals an essential component of your marketing. But many professionals limit their ability to gain referrals by concentrating all their efforts on current and past clients.
There are many possible referral sources for any business other than its own clients. You can begin to build your referral base dramatically by seeking out referral partners.
A referral partner can be any person, group, or institution that is willing to refer potential clients to you. Here are examples of who might become a valuable partner:
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
