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Don't Blow It When Your Prospect Answers The Phone

By Jill Konrath

The use of voicemail has become so pervasive these past few years that sometimes you wonder if you'll ever talk to another human being again.

Frustrating as it may be, over time you begin to accept it as the new norm. You expect to get voicemail and in a strange sort of way may even relish it. You can make that check on your "to do" list, showing you tried to get in but once again had no luck.

And admit it... leaving a message is a whole lot easier than talking to a person who says they have no need, throws objections in your path or slams the phone down on you.

In fact, the prevalence of voicemail can lull you into a sense of complacency. So much so, that you're entirely unprepared for that rare moment in time when your prospect absent-mindedly picks up the phone.


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