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RainMaker Blog
In our RainMaker Blog, RainToday staff blog about marketing and sales topics of interest to B2B services marketers, sellers, and leaders.
RainToday.com Philosophy
Service providers have much to learn from each other, no matter your particular area of expertise or professional practice. In key areas that matter to all our clients—such as demonstrating tangible value from intangible work, establishing and maintaining high levels of trust, or partnering for the long term—we are more alike than we are different.
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About Our Publisher - RAIN Group
RAIN Group is a sales training, sales assessment, and sales performance improvement company that helps leading organizations improve sales results. RAIN Group publishes RainToday.com to provide a premium source of information for service businesses and service practitioners to help them sell their services and grow their businesses.
"The remarkable thing about RainToday is that it consistently has something valuable to say to marketers and professionals at all levels of experience and sophistication. I'm proud to be part of RainToday, and I'm proud of its readership. The feedback to my articles is invariably intelligent and useful, which is a sign that RainToday is making a contribution to the literature of marketing that really matters."
- Bruce Marcus, Contributing Editor and Editor, The Marcus Letter on Professional Services Marketing