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Purchasing Behavior

Purchasing Power:

  • 81% of readers make or influence purchasing decisions made at their firms.
  • 89% of readers have made a purchase online within the last 6 months

Area of Purchasing Responsibility

% of Readership Responsible
for Purchasing

% Planning to Purchase in
Next 6 Months

Computer software

74%

51%

Subscriptions publications

73%

69%

Computer hardware

68%

40%

Office equipment 

61%

30%

Web development & hosting

61%

44%

Marketing services

58%

62%

Wireless service

49%

28%

Telecommunication equipment

46%

22%

Online marketing / SEO services

44%

44%

Contact management system

44%

26%

Travel services

43%

63%

Computer support services

43%

38%

CRM software

32%

20%

HR support or payroll services

22%

29%

RainToday.com Media Kit Overview - Reader Demographics - RainToday.com Rate Card 

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