By Charles H. Green
Should you or shouldn't you do performance satisfaction surveys of your clients? On the one hand, how can you improve if you don't know what went wrong? On the other hand, don't surveys just chase the cow after it's out of the barn? How will your clients react to the process?
As with many ostensibly either/or questions, this one is best answered by defining our terms. Client feedback is indeed critical, but how you get it varies radically by what you are trying to find out.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
