By Elise Bauer
The single most cost effective web marketing practice is to optimize your web site for search engines.
What does "optimize your web site for search engines" mean? When a person types a search term into Google or Yahoo for example, the search engine delivers a list of websites, ranked by relevance to the word that was entered.
Your goal as a web marketer is to have your site rank as high as possible when potential customers are searching for products or services that your website delivers. The higher placed your site is in the search results, the more easy it will be for customers to find your services.
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