By Mary Flaherty, Director, Content Strategy and Development
Case Study Series: What's Working in Marketing & Selling Professional Services 
In 2006, Lisa Hufford possessed more than 14 years of experience in the high-tech industry, had worked for about six of those years in Silicon Valley in supply chain outsourcing, and was a successful sales director at Microsoft in Seattle. But with an infant and a young toddler at home, the sales executive had a difficult time balancing her work commitments with her desire, as she puts it, to be fully "present" for her family.
To make her life more flexible, Hufford took a leap of faith and left her lucrative position at Microsoft to become a solo consultant. With no consulting experience at the time and no idea how to run her own business, she undertook the journey to become an entrepreneur.
She took a chance, and it worked. She determined her value, developed strong relationships with large clients and soon after had a stable of consultants she could match to her various clients. In just three years, Simplicity Consulting went from generating $300,000 in revenue to generating $11.5 million and landed a spot on the Inc. 500 list of fastest growing companies.
Read the complete case study to learn how they did it.
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