How to Get Speaking Engagements Speaking in the Big Leagues: How to Get High-Fee Speaking Engagements Speaking on the National Associations Circuit: How to Catch the Fast Track to Bookings From Free to Fee: How Experts Get Paid to Speak

Many experts give speeches at industry and association events in search of clients. The biggest challenge: filling the room with buyers, especially when other sessions (and hallway conversations) happen at the same time. Here are three ways to make sure decision makers attend your next presentation.

1. Publicize Your Appearance

Too many professional service firms put out a press release about the event or speaking engagement and call it a day. That doesn't cut it anymore. Neither does writing a blog post or announcing it on LinkedIn. Elbow grease is required.

There are three groups you want to personally invite:

1. Event attendees. As a registered guest, you receive a list of everyone attending. (If the list doesn't have contact information, get a membership directory and look them up. Yes, your assistant can do this easily.)
2. Prospects you have already contacted, especially if they are referrals. This is a great way for folks to see you in action.
3. Cold prospects that you want to work with but don't have access to in any other way.

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