By David Spark
Every firm wants to have articles written about them. Articles in industry journals, media outlets, and blogs can help spread the word about what you offer and elevate you as an industry expert. Getting journalists and bloggers to pay attention to you, however, can be challenging. They might not consider your "news" worth writing about, plus might not like how you approach them.
What's the best way to get on bloggers' and journalists' radar and get them to respond?
I and four bloggers (Ryan Singel, Wired.com; Jolie O’Dell, Venturebeat; Beth Spotswood, SFGate, Huffington Post, and CBS; and Michael Leifer, Guerilla PR) tried to answer that very question at last year's PR Summit in San Francisco.
Here are 12 tips and arguments we came up with:
1. Keep it short and sweet: Far too many email pitches have endless copy. Ryan Singel was impressed with a particular five-line pitch. It’s OK if you have more information. Just send it once the writer expresses interest.
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