By Mike Schultz
Secret messages. That's what I found in the recently released American Film Institute Top 100 Movie Quotes. It turns out these quotes were chosen not for their consequence in the historical landscape of film, but for their applicability to selling professional services.
That's right, hidden in the AFI's top 100 movie quotes list is advice to professionals on how to develop business for their professional services practice.
Without further ado:
"I'm king of the world!"
#100, Leonardo DiCaprio in Titanic, 1997
Secret message: If you don't have confidence when you're developing business, no one will buy from you.
"Snap out of it!"
#96, Cher in Moonstruck, 1987
Secret message: When you find yourself complaining that you don't have any leads, that you have to sell at all, or that the competition is really tough...snap out of it. Complaining and excuses don't help. There's no crying in baseball.
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