By Kimberly Cooley
Serving — and marketing — a niche can be quite challenging for a professional services firm. But today's aggressive market mandates that firms offer industry-specific services in order to stay ahead of the competition. So how do you find your firm's niche and get your share of the profits — and loyal clients — that specialized services bring?
Organization And Communication Are Critical
Eide Bailly LLP, a CPA and business advisory firm headquartered in Fargo, North Dakota, has managed to develop seventeen industry and service specialty niches. Effectively serving these niches takes a great deal of organization and communication, according to Verdell Vang, a partner with Eide Bailly.
“We have 12 offices in eight states so obviously we face a number of obstacles that other more centralized firms would not encounter when developing niches,” said Vang. “By implementing video conferencing and establishing strict meeting schedules for each niche, we've managed to overcome some of the challenges associated with being so spread out.”
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