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Web Technology In Marketing: Friend Or Foe?

By C.J. Hayden, MCC

Every independent professional should have a website, an e-zine, and an e-mail marketing strategy, right? If you're not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities.

At least that's what most marketing experts would have you believe. But how valid is this advice? And is it applicable to everyone?

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