By Kimberly Kayler, CPSM, CSI
Although the phrase “elevator speech” has been used in marketing circles for years, it has become a hot topic recently. While we have all worked hard to get our logo usage consistent, keep our website updated, and spend the necessary time to create meaningful marketing budgets and plans, the elevator speech still seems to be a bit of a mystery and can be quite unnerving.
However, by tackling this mysterious concept and developing the right speech for your firm, you’ll eliminate the cumbersome and clunky initial sales process.
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