By Pamela J. Gordon
When it comes to selling your services, getting your foot in the door is only half the battle. Presenting your message so that it “lands” and “sticks” is the other half.
After all, your goal as a professional service provider is to move your prospect or client to a particular action. That won't happen unless your message is understood and, even more important, remembered.
The problem is, like most people, your clients are on information overload—bombarded by what scientists estimate to be more than 40,000 non-related concepts each day. So it's not surprising that the people you meet and do business with are likely to forget as much as 90% of the information you tell them within 48 hours of meeting with them.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
FREE Rainmaker Report Newsletter: Get the insights, advice, and tools you need to grow your service business from experts in the field.