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Internetworking: 5 Ways to Develop Mutually Valuable Relationships Online

By Scott Ginsberg

Several hundred years ago, Ben Franklin contemplated a revolutionary business concept: to gather people together on a regular basis to share ideas and help each other boost business.

Little did he know that his idea would evolve into a field of study embraced by legions of businesspeople centuries later: networking.

Certainly, over the next few hundred years, networking evolved in myriad ways. But, with the advent of and dependence on the Internet, networking has now taken a turn to the on-ramp of the information superhighway. And businesspeople are starting to realize that attending meetings, schmoozing with potential clients, and creating connections at conventions and trade shows are only the beginning.

Now the time has come for a new kind of networking: internetworking.


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