As a marketer of intangible services, it’s nearly impossible to convey trust and build a relationship using direct mail marketing. After all, isn’t gaining trust and confidence from our prospects the most difficult challenge we face? Doing the work is the easy part!

If you were forced to rely on only one marketing method to generate all of your future business, I wonder which one you would chose. There are no magic bullets in marketing, no pill you can take to solve your marketing headaches, and no magic wand to wave over your letters, postcards, website, and whatever else you’ve tested over the years.

Any successful consultant has several rainmaking strategies at work throughout the year. Unless you are King Midas, you simply cannot rely on one marketing method over the long haul. I want to turn your thinking upside down and inside out and present a new marketing model.

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