Bob Bly is an independent copywriter and consultant with over 25 years of experience in high-tech, industrial, business-to-business, and direct marketing. He writes materials that clients use to sell their products and services to businesses. Bob also consults with clients on marketing strategy, mail order selling, and lead generation programs.
Bob is the author of numerous articles that have appeared in publications such as Inside Direct Mail and Writer's Digest. He has also authored more than 50 books, including:
- The Copywriter's Handbook
- How To Promote Your Own Business
- Technical Writing: Structure, Standards and Style
- Selling Your Services: How To Get More Clients To Hire You (Or Your Firm)
- The Complete Idiot's Guide To Direct Marketing.
You can reach Bob at http://www.bly.com.
Interviews with Bob Bly
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