By Rebecca Gould
Writing business articles is one of the quickest, most effective marketing tools for professional service providers to gain exposure for their firms and for themselves. What better way to demonstrate your expertise in a subject area to potential clients than to write about it?
As a matter of fact, 62% of buyers of professional services claimed they would be “Very” or “Somewhat” likely to initially identify and learn more about a potential service provider through an industry website article or story (How Clients Buy: The Benchmark Report On Professional Services Marketing And Selling From The Client Perspective).
The good news is that, as an experienced professional, you already have valuable advice to share. The bad news is that just “knowing your stuff” isn’t enough to write a successful article that will be picked up by publications and read by potential clients.
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