How Much Writing A Book Increases Brand, Generates Leads, And Increases Revenue For Authors – New Research From RainToday.com

FRAMINGHAM, MA – February 7, 2006 – A newly released research study from RainToday.com titled The Business Impact of Writing A Book: Data, Analysis, And Advice From Professional Service Providers Who Have Done It, provides the first ever available hard data on the effects publishing a business book has on the authors' revenue, brand, ability to generate publicity and marketplace buzz, ability to generate leads, and a host of other factors.

"Conventional wisdom says that if you're a professional service provider, regardless of your specialty, you should write a book. It'll be great for helping you to better market, better sell, and even better deliver your services,” says Mike Schultz, Publisher of RainToday.com. “In this study, we uncovered the details of whether or not this is true and to what extent.”

The Business Impact Of Writing A Book: Data, Analysis, And Advice From Professional Service Providers Who Have Done It, with data from over 200 authors representing 590 business books, provides not only quantifiable results on book royalties and service revenue generated from publishing a book, but also advice directly from the authors on the writing process, publishing options, revenue and cost expectations, and marketing tactics.

Furthermore, authors provided details regarding the specific benefits they received from publishing books, including:

• Improving brand (85% indicated a "strong" or "very strong" influence from publishing)
  
  
• Generating more speaking engagements (75% indicated a "strong" or "very strong" influence from publishing)
  
  
• Charging higher fees (53% indicated a "strong" or "very strong" influence from publishing)
  
  
• Generating more leads (56% "strong" or "very strong" influence)
  
  
• Generating a more desirable client base (48% "strong" or "very strong" influence)

RainToday.com's research dramatically confirms that the business impact of writing a book is far too significant for professionals and consultants to ignore,” said C.J. Hayden, Author of Get Clients Now! “If you've ever wondered whether writing a book is really worth all the time and trouble, read this report and you'll find out why we business authors keep writing them!”

In the report, authors Mike Schultz, Publisher of RainToday.com, John Doerr, Principal with the Wellesley Hills Group, Andrea Meacham, Chief Content Officer of RainToday.com, and Rebecca Gould, Editor of RainToday.com provide their expert analysis of the data, and comment on the best strategies and tactics to use to maximize the benefit a business book can have for a professional practice.

The Business Impact Of Writing A Book: Data, Analysis, And Advice From Professional Service Providers Who Have Done It is available for $149 in the RainToday.com Store (http://www.raintoday.com/writeabook.cfm).