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How Many Copies Do Business Books Sell?

By RainToday Research
 
I have heard a number of people say that “the average business book sells 5,000 copies.” Like many rules of thumb, even if it's true, it doesn't mean much. When it comes to how many copies business books sell, I have questions like: 

  • Is the average really 5,000?
  • If a person uses a book agent or PR service, what difference does it make?
  • What other factors might affect book sales?

In The Business Impact Of Writing A Book: Data, Analysis, And Lessons From Professional Service Providers Who Have Done It, RainToday.com asked 200 authors how publishing a book has affected the success of their practices, as measured in numerous ways.
 
Here's what we found:
 
How Many Books Did You Sell?
 
We asked authors how many copies of their first business books sold. Here is some of the data we found:


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