Selling One Step At A Time

By Jill Konrath

After working so darn hard to set up a meeting with a corporate decision maker, the last thing in the world you want to do is blow it. If you're like most sellers, when you're prepping for the call, an endless debate is going on in your head:

• What should I tell them about us?
• Which of my services should I talk about?
• What if I choose one, and they're not looking for that right now?

Since this might be your one and only chance to sit down with this person, you decide you can't leave anything to chance. So, rather than focusing on just one aspect of your business, you decided to share the full breadth of your offering.

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