“Our marketing budget and team just got cut in half, there’s no way we’re going to meet our revenue targets this year.”“We can’t grow our business in this economy; we’ve just got to scale back and try to maintain.”
“No one’s interested in speaking with us right now; they are too focused on surviving the recession themselves.”
If you catch yourself spouting this muck to your team, your professional services firm will suffer. You're not the only one forced to do more with less. Get over it and do something about it.
So how do you grow your B2B business without breaking the bank? How can you prosper (using limited resources) in a down economy?
Take a look at what other professional service firms have done and consider what can work for you. To help, we’ve created the ebook, How 10 B2B Service Firms Grew Their Business in a Down Economy Using Affordable Marketing and Business Development Tactics. Featuring the success stories of 10 professional services firms, you’ll learn the inside secrets of specific campaigns that have worked to generate new leads and business and gain ideas and inspiration for your own marketing and business development efforts.
RainToday.com Members
: Receive access to this, and all other how-to guides and tools in the RainToday Store, as a part of your membership. Already a member? Simply sign in and when you return to this page you will see the "Download now" button. Not yet a member? Become a member today and access these tools for free!
In this ebook, you’ll learn how these 10 firms undertook specific campaigns to generate results, including:
- $1.3 million in closed contracts
- 6 figures in new client engagements
- $500,000 increase in revenue
- 70 new clients
- A new 5-figure client
- 10 new clients and a 50% increase in referrals
- 15 new clients
- 26% increase in business development success rate; 14% increase in sales
- A three-fold increase in revenue
While these stories come from a wide range of firms in industries such as accounting, advertising/marketing, consulting, IT/software services, and others—ranging in size from independent practitioners to large regional players, from those servicing clients locally to those serving them nationally—they offer valuable lessons for B2B service professionals of all types and sizes.
With each case study, you can:
- Discover the step-by-step process each firm took to develop and implement their respective campaign
- Analyze campaign results
- Read insights directly from the firm on what worked, what they’d do differently and tips for success
The lesson is simple. Don't sit on the sidelines or your firm will be left behind. Download the ebook to learn some affordable, effective approaches you can implement now to generate leads and new business for your firm.
RainToday.com Members: Receive access to this, and all other how-to guides and tools in the RainToday Store, as a part of your membership. Already a member? Simply sign in and when you return to this page you will see the "Download now" button. Not yet a member? Become a member today and access these tools for free!