There are numerous marketing tactics that will work for professional services businesses, but not all tactics will work for everyone. And they certainly won’t work for all audiences. One firm may see a steady stream of leads from speaking at seminars, while another may try this and not get a single one. One firm may generate a flood of inquiries from a direct mail campaign, while another may hear silence.
There is no silver bullet. The key to marketing success is figuring out which tactics are most likely to work for you given your situation, goals, and audience. And knowing which tactics to employ is just the beginning. Much marketing success and failure is determined in the implementation. You must implement these tactics well for true success and firm growth.
In this 90-minute webinar, John Doerr, Founder of RainToday.com, President of the Wellesley Hills Group, and co-author of Professional Services Marketing, shows you how to determine which marketing tactics are right for you. Drawing from real-life experience in his field work with professional services firms of all types and sizes, John will bring these marketing tactics to life and show you how they can make a difference at your firm. You'll learn:
- Which tactics work best for professional services marketing
- How marketing tactics work together to form a cohesive lead generation engine
- When to use each tactic and when not to
- Where each tactic often falls short
- Common pitfalls to avoid when implementing each tactic
- How to choose the right tactics to grow your firm and reach your goals
Once you understand the different marketing tactics and determine which ones are right for you, then you can move ahead with confidence knowing that your work will result in concrete leads and sales.
About the Presenter
John Doerr is President of Wellesley Hills Group, Founder of RainToday.com, and Co-author of the book Professional Services Marketing. John's 25-year career in professional services has included senior executive management, sales and marketing, business process re-engineering and product development experience. He has worked in organizations ranging in size and scope from a publishing firm to an international organization located in Europe with partners in the Middle East and North Africa. John's experience also includes a successful start-up organization as well as a large multi-national organization with offices throughout the world.
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Presenter: John Doerr
This webinar was broadcast on September 17, 2009
Duration: 90 minutes, including a 30-minute question and answer session
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