You've heard the stories: services professionals start using LinkedIn, Twitter, Facebook and other social media networks, and soon they have hundreds of people following them and as many potential new clients. More than that, they become industry experts. Writers from The New York Times and The Wall Street Journal seek them out to comment on events in their industry, and conference organizers invite them to give keynote addresses.
Can that really happen or are those stories like fishing tales that get grander each time they're told? If it is possible, then how did they make it happen? How can you use social media networks to get publicity for you and your firm and establish yourself as an industry expert? Internet marketing expert Dan Janal is here to shed some light on the issue.
In this 90-minute webinar, Janal, Founder and President of PR Leads Expert Resource Network, gives you examples of successful campaigns that use social media networks and explain how firms big and small can also succeed using this new medium. Specifically, Janal discusses:
- The importance of having a strategic plan for using social media networks
- The benefits of the different social media networks
- How to use LinkedIn and Twitter to help people and thereby build trust
- The best way to spread word about your services and accomplishments
- How to engage clients and build a community
- How to monitor what is said about you on social networks so you can improve your services
Social networks are more than avenues for announcing what you ate for lunch and that you're going to the gym. They're ways to share your knowledge, inform people of your accomplishments, and build a community. Do that well, and soon people will consider you a thought leader and will call on you for your expertise and your services.
About the Presenter:
The Los Angeles Times called Dan Janal "an Internet marketing expert." He is an internationally recognized speaker, Internet marketer, and author of six books that have been translated into six languages. He is the leading author on turning publicity into profits.
Janal coaches services professionals at Publicity Leads to Profits. He is also the Founder and President of PR Leads Expert Resource Network, which has helped literally thousands of service professionals get the publicity they need to establish credentials as thought leaders. Additionally, Janal was on the public relations team that launched America Online and counts among his clients IBM and The Reader's Digest.
Janal is currently launching Free Publicity Tools.com, a site to help professionals find the best do-it-yourself publicity and marketing tools on the Net.
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Presenter: Dan Janal
This webinar was broadcast on October 6, 2009
Duration: 90 minutes, including a 30-minute question and answer session
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