Whether you held on for dear life in 2009 as you rode the rapids of the economy or you avoided the pitfalls and grew though it all, 2009 is just about in the rear view mirror. Now it's time to start looking ahead to 2010.
No one can be sure when the economy will rebound, but we know we should be ready for when it does. Now is the time to have your marketing and business development engines firing on all thrusters, build a market leading brand, and fill the pipeline with new leads. Prepare yourself to win now, and you'll reap the benefits later, grow your revenue, and make more profit than before.
In this webinar, Mike Schultz, President of Wellesley Hills Group, author of Professional Services Marketing, and Publisher of RainToday.com, helps you get your plans and your planning process on the right track for 2010. Specifically he discusses:
- The seven levers of growth and how they can drive smart investments with your marketing dollars
- Questions you should consider when you plan next year's marketing strategy
- A template example that services firms can use to define their marketing mix, budget allocations, and overall marketing schedule
- How to grow during an economic downturn and prepare for excellent growth when the economy turns around
- How to avoid seven common marketing strategy mistakes that services firms regularly make
- How to establish a marketing mix appropriate for your firm
About the Presenter
Mike Schultz is the author of Professional Services Marketing, Publisher of RainToday.com, and President of Wellesley Hills Group, a leading firm focused on marketing, sales, and overall revenue growth for professional service businesses.
Mike is also an expert in the areas of lead generation, marketing, and sales for consulting and professional services firms. His most recent research includes Fees and Pricing Benchmark Reports: 2008 and What's Working in Lead Generation.
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Presenter: Mike Schultz
This webinar was presented on November 5, 2009
Duration: 90 minutes, including a 30-minute question and answer session
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