You have an outstanding firm doing remarkable work for its clients. You give advice and tips via your blog. You've written a book praised by others in your industry. And yet few people are talking about you, and media outlets turn a deaf ear to your attempts to contact them. If you can only get some exposure in the media, you could become the go-to expert in your field, attract new clients, and ultimately grow your firm.
How do you make that happen? Drew Gerber has a plan guaranteed to help.
In this webinar, Gerber, CEO and founder of Publicity Results, shares the six simple steps that make his clients wildly successful in the media—such as how and where you find the media, how you create an irresistible and unique pitch, and the "secret sauce" his company uses (it has nothing to do with him and everything to do with the media).
You will learn:
- What the media REALLY wants from you (and why you need to know that one thing in order to create a successful PR campaign)
- Why even if you haven't gotten successful coverage yet it doesn't mean you won't in the future (and what you can do to start getting coverage)
- What goes in ANY successful online press kit (and why it's what 93% of all journalists want from you)
If you follow Drew's six steps, you WILL dramatically improve your PR results.
About the Presenter
L. Drew Gerber is CEO of Publicity Results and the creator of PitchRate.com, a free media list tool that connects journalists and producers with the highest rated experts. Gerber’s business practices and staffing innovations have been revered by PR Week, Good Morning America and the Christian Science Monitor. His companies handle international PR campaigns and his staff develops online press kits for authors, speakers and companies with Online PressKit 24/7, a technology he developed.
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Presenter: L. Drew Gerber
This webinar was broadcast on February 9, 2010
Duration: 90 minutes, including a 30-minute question and answer session
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