Every business has heard that they should take advantage of the power of search marketing to help grow their business, but does this really apply to professional services firms? The answer is yes.
Join Everon CEO Michael Cooch as he shares his experience using search marketing to grow Everon and outlines how every professional services firm should plan on using search marketing to capture mindshare in their respective space.
During this program you’ll learn:
- Why search has become a large factor in the professional services buying process
- The 5 online applications every professional services firm should consider using
- How to dominate the search listings for important keywords related to your business
- 3 strategies professional services firms can use to manage the online reputation of their partners and key employees
- How to use search marketing tools and techniques to monitor your competition and get important insight about your prospects
About the Presenter
Michael Cooch is the Founder and Chief Executive Officer of Everon Technology Services LLC, bringing nearly a decade of experience as a successful entrepreneur in technology and business services. Michael founded Everon in 2003 with the objective to deliver a dramatically higher level of service to the small and medium-sized business marketplace. In his role as CEO, Michael manages the strategic vision, development and growth of the business and is a recognized expert in business technology needs and solutions. He has provided the vision and leadership from the company’s inception to its current recognized status as a leading provider of IT services to small and medium-sized businesses nationwide, and he is a two-time member of the Inc 5000 List of America’s Fastest Growing Businesses.
Michael is also the founder and CEO of Kutenda, LLC, which offers a suite of online market tools designed to make it easy for small businesses to take advantage of the power of online marketing. Kutenda provides training, tools, and services to channel partners of Kutenda, enabling them to use the Kutenda platform to deliver revenue-generating online marketing services to their clients.
Michael holds an MBA from F.W. Olin School of Management at Babson College and a Bachelor of Science degree in Business and Finance from Colorado State University.
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Presenter: Mike Cooch
This webinar was broadcast on February 16, 2010
Duration: 90 minutes, including a 30-minute question and answer session.
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