Professional firms have never had as many options as they do today for generating leads. Social media, blogging, webinars, email, public speaking, search marketing, thought leadership, online video & podcasting, trade shows & seminars, phone campaigns, direct mail, advertising, and the list goes on and on.
What really works? What will fill your sales funnel with prospects who are ready to engage in serious dialogue? In this webinar, we’ll tell you exactly what’s working today based not only on our experience with helping clients fill their sales funnels, but also based on market research with more than 350 professional service firm leaders.
In this webinar you will learn:
- Professional services firm leaders’ preferred lead generation tactics and best practices to maximize those tactics
- The difference between a “lead” and a “prospect”
- The important relationship between “lead generation” and “lead nurture”
- How to leverage a “pull” strategy versus “push” and what this means to close rates and profit-per-deal
- How to draw leads into the B2B buying cycle so they close you instead of you closing them
About the Presenter
Randy Shattuck is a senior marketing executive and founder of The Shattuck Group, a marketing firm that empowers PS companies to reach their growth objectives. For 20 years Randy has helped PS firms achieve their objectives by building strong brands, generating leads, acquiring the right clients, and positioning effectively.
Before The Shattuck Group, Randy helped Acclaim Technology, a Silicon Valley systems integrator, grow from 10 to 120 million in sales in 3 years. Randy also headed the marketing function of Contec Microelectronics, helping that firm double its revenues. For 11 years Randy has lead The Shattuck Group, helping dozens of PS firms in a variety of industries achieve their growth goals. You can email him at randy@theshattuckgroup.com and visit his firm’s website at www.theshattuckgroup.com.
2 Ways to Access this Webinar
Become a RainToday.com Member ›
Attend all live RainToday.com webinars and access all webinar recordings for only $299. Already a member? Add the event to you cart, select "Login / Checkout," submit the order as a member, and click "View Now." If you are already logged in, simply click "View Now" below.
Access this Webinar Only ›
Add this webinar to your cart below. Upon checkout a link to watch this recording will be sent to you.
Presenter: Randy Shattuck
This webinar was broadcast on May 13, 2010
Duration: 90 minutes, including a 30-minute question and answer session
To view this recorded webinar, you must have the Flash Player on your machine. Click here for more information and to test your machine.
100% Money Back Guarantee: If you are not satisfied with the content in this recorded webinar, simply contact us and we will give you a 100% refund.
>> Members can click here to download a PDF of the webinar slides and to view the other webinar resources.