Do you find your blog posts get dismal traffic? Do few people attend your webinars or speaking engagements? Do your research reports go unnoticed? Are leads from these sources close to nothing? If you answered yes to any of those questions, chances are you're "winking at a girl in the dark," as the saying goes. You're doing things—probably some great things—but no one knows about it.
These days you must have a thought leadership platform if you want your content to generate leads and attract prospects ready to pay for your services. No longer is such a platform a novelty. You must spread the word about your work as far as you can and to as many people as you can. And only if you have a plan and a platform will you make that happen.
In this program, Scott Ginsberg, aka "The Nametag Guy," explains the what, why, and how of building a thought leadership platform that gets your targeted buyers to take notice. You will learn how to generate the leads, referrals, and clients you deserve, thereby making you more bookable, hirable, and findable. Using tools like social media and outreach techniques through writing, clients will soon be knocking on your door!
About the Presenter
Scott Ginsberg, aka "The Nametag Guy," is the author of twelve books, an award-winning blogger and the creator of NametagTV.com. He advises companies on how to make a name for themselves. For more information about books, speaking engagements, customized online training programs or to rent Scott's brain for a one-on-one mentoring session, call 314-256-1800 or e-mail scott@hellomynameisscott.com.
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Presenter: Scott Ginsberg
This webinar was presented on July 27, 2010
Duration: 90 minutes, including a 30-minute question and answer session
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