Publishing a business book can help you improve your brand, generate more clients, and charge higher fees
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The Business Impact Of Writing A Book: Data, Analysis,
And Advice From Professional Service Providers Who
Have Done It
Find out how publishing a business book impacted 200 authors' ability to generate new leads, close deals, charge higher fees, differentiate themselves from competitors, improve their brand, and more. |
Special Offer: SAVE OVER 20% on the two report package including The Business Impact of Writing a Book and The Ultimate Guide To Publishing & Marketing A Business Book! Click Here To Learn More.
"[Publishing a book] gives you the inside track to revenues you get from the status of being an author and having that credibility. The recognition is huge."
- Alan Weiss, Million Dollar Consulting
Are you trying to figure out, "Is it really worth it to publish a book?" Deciding whether or not to write a book, actually sitting down to write it, and going through the process to get a book published is incredibly time consuming, confusing, and often frustrating.
With advice and data directly from 200 authors who have done it, The Business Impact Of Writing A Book gives you the data on what publishing a book can do for you and your professional service practice. Authors shared with us details and facts on:
- How publishing a book affected them and their firm.
- How publishing a book affected their ability to generate new business leads, close deals, strengthen their brand, generate speaking engagements, and raise fees.
- How many books they sold and how much revenue they got from book sales themselves.
- How much revenue they generated for their practices as a result of publishing a book.
- How much time and money they invested in getting their book published and marketed.
- The marketing tactics that worked best for them for marketing their books.
- Whether they hired a marketing or PR firm to help them promote their book, and how well it worked out for them.
- How strongly the publisher's name affects book sales and success.
- Whether they hired a book agent and if they would hire an agent again.
- General advice for making the most of the book publishing and marketing process
Looking for data and advice from authors who have already published books?
The Business Impact Of Writing A Book includes quantifiable survey results plus advice you will not find anywhere else from published authors including:
| Authors |
Book Title |
| Chip Bell |
Managing Knock Your Socks Off Service |
| Bob Bly |
The White Paper Marketing Handbook |
| Anita Cassidy |
A Practical Guide To Information Systems Strategic Planning |
| Evelyn Ehrlich |
The Financial Services Marketing Handbook |
| Lita Epstein |
Bookkeeping For Dummies |
| Stephen Fairley |
Practice Made Perfect For Lawyers |
| Douglas Florzak |
Successful Independent Consulting: Turn Your Career Experience Into A Consulting Business |
| Matthew Moran |
The Technology Consultant's Toolkit |
| Samuel Weaver |
Mergers And Acquisitions |
| Patrick McKenna |
First Among Equals |
| David Meerman Scott |
Cashing In With Content: How Innovative Marketers Use Digital Information To Turn Browsers Into Buyers |
| Alan Weiss |
Million Dollar Consulting |
| Mark Zweig |
Successful Job Search Strategies |
And More Authors
Sample Data: Do you want to know how publishing a book can influence your ability to generate new leads and close more new business?
56% of authors reported a "strong" or "very strong" influence on their ability to generate more leads for their services.
"Since my book was published I've never had a shortage of clients. I have had more clients than I could realistically serve coming to my door ever since the book came out, and the ease of converting prospects into clients has risen dramatically. It's rare for somebody to contact me now when they haven't already pretty much decided that they want to work with me if they can afford me."
- C.J. Hayden, Get Clients Now!
Reader Reviews
“My first reaction was, Of course, you don’t need a study for this. But the more I read, the more impressed I was with your validating this and providing so much expert opinion and analysis.”
- Alan Weiss, Author, Million Dollar Consulting
"If the fascinating lessons, data, and direct quotes drawn from 200 authors in The Business Impact of Writing a Book doesn't get you cracking on that book you've got in you, nothing will. I only wish this overview of the benefits on my professional services business of having a book had been written before I wrote my book: then I wouldn't have procrastinated as long!"
- David Meerman Scott, Author, Cashing In With Content: How Innovative Marketers Use Digital Information To Turn Browsers Into Buyers
“RainToday's research dramatically confirms that the business impact of writing a book is far too significant for professionals and consultants to ignore. If you've ever wondered whether writing a book is really worth all the time and trouble, read this report and you'll find out why we business authors keep writing them!”
- C.J. Hayden, Author, Get Clients Now!
"I know the benefits of authoring books first-hand and it was fascinating to see the results of the survey. Most authors cited tremendous advantages from publishing ranging from increased PR exposure to developing new revenue opportunities. I also found the list of most popular book marketing strategies to be right on target. This is a valuable and insightful report."
- Stephanie Chandler, Author, The Business Startup Checklist And Planning Guide: Seize Your Entrepreneurial Dreams!
Read about this research discussed in BusinessWeek and Publisher's Weekly.
Table Of Contents
Introduction
Authors And Their Books
List Of Survey Participants And Their Books
Overall Effect Of Publishing A Book On Your Practice
- Overall Influence Of Total Copies Sold Over Author’s Career
Influence On Marketing The Author’s Services
- Branding
- Standing Out From Competitors
- Charging Higher Fees
Influence On Business Development
- Lead Generation
- Closing More Deals
- Relationships With Current Clients
- Generating A More Desirable Client Base
- Generating New Clients
Influence On Public Relations
- Receiving More Publicity/PR
- Winning More Speaking Engagements
- Winning Better Speaking Engagements
Other Significant Influences
Revenue And Costs: What To Expect From Publishing A Book
- How Much Authors Invest
- How Much Direct And Indirect Revenue Authors Receive
Marketing: Top Tactics Ranked By Author
- Top Marketing Tactic
Outside Services: Who You Should Hire
- Hiring A PR/Marketing Agency
- Hiring A Book Agent
- Impact Of Hiring A PR Service And/Or Book Agent
- Hiring Other Third Party Service Providers
Publishing Houses: The Real Deal
- Impact Of Working With Different Tiers Of Publishers
The Business Impact Of Writing A Book: Methodology
- Assumptions And Limitations
Appendix A: Mean Data Analysis
Appendix B: Author Survey Questions
About The Research Team
About RainToday.com
Special Offer: SAVE OVER 20% on the two report package including The Business Impact of Writing a Book and The Ultimate Guide To Publishing & Marketing A Business Book! Click Here To Learn More.
100% Money Back Guarantee
If you are not satisfied the product, simply return The Business Impact Of Writing A Book for a 100% refund.
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- 80 Pages of Easy-to-Read Content and Expert Commentary
- 40 Charts and Graphs
- Data from 200 Authors Who Have Published Over 590 Books
- Key Statistics on Costs, Direct and Indirect Revenues, and Marketing
- Insight from Credited Authors such as Chip Bell, C.J. Hayden, and Patrick McKenna
- 114 Verbatim Comments and Advice Straight from the
Authors |
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