Products Details

80 Pages of Easy-to-Read Content and Expert Commentary 40 Charts and Graphs Data from 200 Authors Who Have Published Over 590 Books Key Statistics on Costs, Direct and Indirect Revenues, and Marketing Insight from Credited Authors such as Chip Bell, C.J. Hayden, and Patrick McKenna 114 Verbatim Comments and Advice Straight from the Authors

Special Offer: SAVE OVER 20% on the two report package including The Business Impact of Writing a Book and The Ultimate Guide To Publishing & Marketing A Business Book! Click here to learn more.

"[Publishing a book] gives you the inside track to revenues you get from the status of being an author and having that credibility. The recognition is huge."
- Alan Weiss, Million Dollar Consulting

Is it really worth it to publish a book?

Deciding whether or not to write a book, actually sitting down to write it, and going through the process to get a book published is incredibly time consuming, confusing, and often frustrating.

With advice and data directly from 200 authors who have done it, The Business Impact Of Writing A Book gives you the data on what publishing a book can do for you and your professional service practice. Authors shared with us details and facts on:

• How publishing a book affected them and their firm.
  
  
• How publishing a book affected their ability to generate new business leads, close deals, strengthen their brand, generate speaking engagements, and raise fees.
  
  
• How many books they sold and how much revenue they got from book sales themselves.
  
  
• How much revenue they generated for their practices as a result of publishing a book.
  
  
• How much time and money they invested in getting their book published and marketed.
  
  
• The marketing tactics that worked best for them for marketing their books.
  
  
• Whether they hired a marketing or PR firm to help them promote their book, and how well it worked out for them.
  
  
• How strongly the publisher's name affects book sales and success.
  
  
• Whether they hired a book agent and if they would hire an agent again.
  
  
• General advice for making the most of the book publishing and marketing process

Looking for data and advice from authors who have already published books?

The Business Impact Of Writing A Book includes quantifiable survey results plus advice you will not find anywhere else from published authors including:

Authors	Book Title
Chip Bell	Managing Knock Your Socks Off Service
Bob Bly	The White Paper Marketing Handbook
Anita Cassidy	A Practical Guide To Information Systems Strategic Planning
Evelyn Ehrlich	The Financial Services Marketing Handbook
Lita Epstein	Bookkeeping For Dummies
Stephen Fairley	Practice Made Perfect For Lawyers
Douglas Florzak	Successful Independent Consulting: Turn Your Career Experience Into A Consulting Business
Matthew Moran	The Technology Consultant's Toolkit
Samuel Weaver	Mergers And Acquisitions
Patrick McKenna	First Among Equals
David Meerman Scott	Cashing In With Content: How Innovative Marketers Use Digital Information To Turn Browsers Into Buyers
Alan Weiss	Million Dollar Consulting
Mark Zweig	Successful Job Search Strategies

And More Authors

Sample Data: Do you want to know how publishing a book can influence your ability to generate new leads and close more new business?

56% of authors reported a "strong" or "very strong" influence on their ability to generate more leads for their services.

"Since my book was published I've never had a shortage of clients. I have had more clients than I could realistically serve coming to my door ever since the book came out, and the ease of converting prospects into clients has risen dramatically. It's rare for somebody to contact me now when they haven't already pretty much decided that they want to work with me if they can afford me."
- C.J. Hayden, Get Clients Now!

Reader Reviews

“My first reaction was, Of course, you don’t need a study for this. But the more I read, the more impressed I was with your validating this and providing so much expert opinion and analysis.”
- Alan Weiss, Author, Million Dollar Consulting

Table Of Contents