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This interview contains:
- 9 Pages Of Expert Advice (2,465 words)
- 12 Key Questions and Answers To Aid Both Aspiring And Seasoned Business Authors In The Publishing Process
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Purchase this interview, along with 18 others and step-by-step, how-to advice included in The Ultimate Guide To Publishing And Marketing A Business Book for a $79 download, or a $99 hard-copy.
One of the biggest findings from our research, The Business Impact Of Writing A Book, is that the actual process of writing a business book is only half the battle. The other half, the portion that can ultimately determine the success of your work, lies in the marketing of the book.
RainToday interviewed David Meerman Scott, author of Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers, to learn some of his internet marketing secrets and why he says that the traditional forms of marketing are a waste of time.
David Meerman Scott shares his inside knowledge of publishing and internet marketing by answering these critical questions:
- How did you come up with the initial idea and why did you decide to write it? What were your goals and how did they change over time?
- How much time did it take you to write each book? Do you have any advice regarding the balance between writing and your everyday business activities?
- Which PR or literary agent did you hire? How effective do you believe they were in helping with the publishing process?
- What marketing outlets did you find most useful in spreading awareness of your books? Were there any outlets that you found to be a waste of time/money?
- You have published your books with CyberAge Books. Could you tell me about your experience working with them? How much do you think a publisher‘s reputation affects the success of a business book?
- How has becoming a published author affected your career? What are the tangible and intangible benefits?
- Did writing your novel, Eyeball Wars, have any sort of impact on your career as a consultant or professional speaker?
- Tell us a bit about the revenue that you have received as a result of your books. Was the amount of time and money invested worth it in the end?
- What was the most challenging aspect of writing your books/getting them published and what advice do you have for future writers to overcome this challenge?
- Are you planning on writing another book?
“Bloggers are always looking for something that’s appropriate for what they write about, so they’re much more likely to write about a book that’s interesting to them. In terms of getting readers interested, there’s much less competition with blogs than in a newspaper, where my book is one out of hundreds.”
“Get off your butt and do it, that’s what it comes down to. Lots of people say they want to or have an idea, but you just have to do it. Put one foot in front of the other, one word in front of the other, and just write your book.”
–David Meerman Scott
David Meerman Scott: Author Profile
Current Position: David Meerman Scott is a writer, consultant, conference speaker, and seminar leader. He specializes in using online content to market and sell products and services to customers worldwide. He is also a contributing editor at EContent Magazine.
In The Public Eye: David has a commentary column, “Turning Browsers into Buyers: How your Web Content Can Influence the B2B Buying Process” on the CMO Magazine website. He has also appeared in MarketingTimes, MarketingProfs, and on a number of radio talk shows.
Author Of: David is the author of Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers and Eyeball Wars: A Novel of Dot-com Intrigue.
Also Known For: Prior to starting his own company, David worked at NewsEdge Corporation as the Vice President of Marketing and at Knight-Ridder, one of the world’s largest newspaper chains, as their Asia Marketing Director.
Website: http://www.DavidMeermanScott.com
This interview contains:
- 9 Pages Of Expert Advice (2,465 words)
- 12 Key Questions and Answers To Aid Both Aspiring And Seasoned Business Authors In The Publishing Process
Purchase this interview, along with the 18 others included in Perspectives On Business Book Publishing: Inside Stories From Authors, Agents, Editors, And Publicists for a $79 download, or a $99 hard-copy.
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