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This interview contains:
- 8 Pages Of Expert Advice (2,214 words)
- 18 Key Questions and Answers To Aid Both Aspiring And Seasoned Business Authors Alike In The Publishing Process
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Purchase this interview, along with 18 others and step-by-step, how-to advice included in The Ultimate Guide To Publishing And Marketing A Business Book for a $79 download, or a $99 hard-copy.
What do acquisitions editors look for in a good book proposal? How do they decide whether or not to publish a business book? In this RainToday interview, Mary Glenn, a senior editorial director at McGraw-Hill, gives sought-after answers to these key questions and more.
Read about how the selection process works at McGraw Hill, trends among successful business book authors, and general advice on making the most out of your book. In this interview, Mary Glenn, 12-year business book publishing veteran, answers the following questions:
- What do you look for in a good book proposal? What must it include? What are some elements that authors should not include but often do?
- How does the selection process work at McGraw Hill?
- How critical is an author’s marketing platform to your decision to represent a book?
- How do you determine whether or not authors receive a cash advance for their book? How do you determine how much of an advance they receive?
- Have you noticed any general trends among successful business books that help you predict how well they will do?
- In terms of publishing contracts, which sections are typically negotiable?
- Do you think that authors with literary agents have a great advantage over those who do not have representation?
- What are some of the best ways for authors to get their books to you, if not through an agent?
- If you were trying to sell an author on McGraw-Hill, why would you tell them they should work with your house?
- When should an author begin to get in contact with a publisher? Is there a best way for them to submit their proposal to you?
- What is the time frame from start to finish of getting a book published?
- Do you have any advice for first-time authors regarding their expectations around the marketing of the book? How much of the marketing should they be responsible for?
- Would you recommend hiring a publicist or PR agent?
- Do you have any last advice for aspiring business book authors hoping to publish with McGraw-Hill?
Read an excerpt of the interview.
“With publishers, the expertise lies in the packaging and the distribution of the book. There’s only so much marketing that the publisher can actually do.
“It’s really all about the royalties. What you want to do is choose the publisher that is paying a decent royalty and has the distribution to make the book successful. More important than the advance is finding the right publisher who can get the book where it needs to be.”
– Mary Glenn
Mary Glenn: Editor Profile
Current Position: As an editorial director at McGraw-Hill publishing for the past 9 years, Mary Glenn acquires titles in all areas of the business shelf for the trade market.
Also Known For: Mary Glenn has spent the past 12 years working with business books. She has worked at American Management Association, Praeger Publishers, Holt, Rinehart and Winston, Columbia University Press, and William Morrow.
Website: http://www.mcgraw-hill.com
This interview contains:
- 8 Pages Of Expert Advice (2,214 words)
- 18 Key Questions and Answers To Aid Both Aspiring And Seasoned Business Authors Alike In The Publishing Process
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