The Ultimate Guide to Publishing & Marketing a Business Book

80 Pages of easy to implement, how-to advice 147 Pages of expert feedback straight from publishing veterans Step-by-step guides to approach the publishing process without feeling overwhelmed Recommended resources, including websites, associations, and books A list of 36 business book publishers and their contact information

Special Offer: SAVE OVER 20% on the two report package including The Business Impact of Writing a Book and The Ultimate Guide To Publishing & Marketing A Business Book! Click here to learn more.

You've read the data. You've heard the stories. Publishing a business book can vastly improve your ability to raise your fees, close deals, generate new leads, and improve your professional reputation overall.

So how do you go about publishing and marketing a book to grow your practice?

This detailed, 230-page how-to guide will put you on the path. The Ultimate Guide To Publishing And Marketing A Business Book provides you with essential information and step-by-step instruction on how to:

• Find a literary agent who will do the best job for you
  
  
• Understand book proposals
  
  
• Write a killer book proposal and pitch it to publishers
  
  
• Understand and negotiate book contracts
  
  
• Make the writing process easier
  
  
• Decide whether or not to hire a professional publicist or marketing agency
  
  
• Evaluate the different outlets available for marketing your book
  
  
• Review websites, books, associations, and other resources available to help you during the various stages of the publishing process
  
  
• Avoid common first-time mistakes

Based on the experience and advice of 19 publishing experts, as well the RainToday team’s experience with writing, pitching, and promoting business books, The Ultimate Guide To Publishing & Marketing A Business Book will teach you the ins and outs of the business book publishing world.

Special Bonus Section: Experts On Business Book Publishing

There’s nothing like straight-up, in-person advice and stories. In a special bonus section, Experts On Business Book Publishing, you can read full transcripts of the 19 interviews we conducted with publishing experts.

Authors, agents, acquisitions editors, and publicists share what they have found to be the most advantageous strategies to approach writing and publishing a business book, as well as how to avoid common mistakes. To learn more about who we interviewed and the lessons they share, click here.

TABLE OF CONTENTS

Introduction

Section 1: Hiring Literary Agents 
Why Hire An Agent 
Overview Of The Steps To Find An Agent 
Step 1: Research Business Book Agents 
Step 2: Research Business Book Publishers And Editors 
Step 3: Approaching Literary Agents 
Step 4: Signing With An Agent 

Section 2: The Proposal And Pitching Process 
Understanding Book Proposals 
Part 1: The Executive Summary 
Part 2: About The Book 
Part 3: Target Audience 
Part 4: Competitive Books 
Part 5: Marketing Platform & Promotional Plan 
Part 6: About The Author 
Part 7: Specifications Of The Book 
Part 8: Back Of Book Proposal: Your Sample Materials 
Pitching Your Proposal To Publishers 
Advice On Negotiating And Signing Your Book Contract 

Section 3: How To Make The Writing Process Easier 
Making The Writing Process Easier: Some Tips 
Authors' Advice On Writing Business Books 

Section 4: Marketing Your Business Book 
Marketing Your Book: An Overview Of What To Expect 
Deciding Whether Or Not To Hire A Professional Marketing Service 
Overview Of The Business Book Marketing Mix 
Blads, Galleys, And Review Copies 
Pitching Your Story To Publications & Other Media Outlets 
Press Kits: What They Include & Do You Need One? 
The Scoop On Advertising 
Spreading The Word: Postcards, Flyers, And Direct Mail 
Talk It Up: Professional Speaking Opportunities 
Book Parties & Book Tours: High On Ego, Low On ROI 
Product Extensions & Other Tactics 
The Most Effective Tactic Of All: The Internet 

Appendix A: Business Book Publisher Contact Information 
About The Research Team 
About RainToday.com 

Bonus Section: Experts On Business Book Publishing