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This report includes:
- 100 Pages of expert analysis on how to become a thought leader in your field
- 95 Pages of stories and advice from 9 thought leaders in professional services, including executive coaching guru, Dr. Marshall Goldsmith, and 1to1 Media founder, Dr. Martha Rogers
- 20 learning checklists and questions for self-evaluation
- Down-to-earth views of how passion, relevance, and reach work together for you
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What’s the key to becoming a thought leader in your field? Is it the right decision for you? Where do you begin, and how long will it take?
Thought Leaders of all different kinds are out there in the world, growing their businesses. Some are the “big T” Thought Leaders, the names we all recognize. Others are “little t” thought leaders, who lead their own niche market and do it well.
In 195 pages of down-to-earth advice, How To Become A Thought Leader provides you with the background and self-evaluation tools you need to:
- Understand how and why thought leadership builds a business
- Examine your motivation and potential to take this path
- Anticipate the upside benefits and inherent risks
- Determine your best positioning, given your starting point
- Evaluate and choose the communications tools that are right for you
- Have realistic expectations of the thought leadership work you’ll do
- Plan how to manage yourself: your best partner and worst enemy
- Start a firm-wide thought leadership effort inside your company
- Learn from other thought leaders’ successes and mistakes
- Develop your own personal thought leadership plan
How To Become A Thought Leader addresses what it means, what it takes, and what it does for your career when you aspire toward leading your market with ideas. Becoming a thought leader takes hard work, persistence, and risk, but the rewards can be greater than you’d ever imagine. Before you jump in, prepare yourself for all the hard work by reading this report.
At each chapter's end, use the checklists and self-evaluation questions to plan your own preparation for becoming a thought leader, including:
- 7 characteristics of a thought leader's mindset
- Your own level of thought leader motivation
- 5 rules of how to use your tools successfully
- 3 keys to thought leadership
- How to pick the best path: express elevator, or slow climb?
- Pros and cons of speaking as a tool
- How to improve your speaking skills
- How to write a great online article
- What to consider when establishing a blog
- Ways to get involved in your industry, and why
- 8 keys to managing yourself... and more!
TABLE OF CONTENTS
INTRODUCTION
Letter From The RainToday Research Team
Acknowledgements: Thought Leaders Interviewed For This Research
THOUGHT LEADERSHIP ESSENTIALS: WHAT YOU NEED TO KNOW ABOUT BECOMING A THOUGHT LEADER
What Makes A Thought Leader?
The Thought Leader’s Mindset
Thought Leader’s Motivation: How The Brand-Called-You Is Built
Thought Leader Impact: Real Benefits For The Business
Thought Leader Impact: Intrinsic Benefits
Thought Leader Tools: What’s Right For You?
The Tipping Point: How Do You Know When You’re There?
The Keys To Thought Leadership
Thought Leader Caveat: Be Ready For The Risk
Next Steps
Checklist & Questions: Thought Leadership Essentials
HOW TO GET STARTED TOWARD BECOMING A THOUGHT LEADER
Lighting The Thought Leadership Match: How It All Starts
Before You Step Toward That Yellow-Bricked Road
Picking The Best Path: Express Elevator Or Slow Climb?
Checklist & Questions: How To Get Started Toward Becoming A Thought Leader
HOW TO REACH YOUR MARKET
Thought Leader Tools: Which Is Right For You?
Speaking
Writing Articles
…and Blog Postings
Writing Books
Being Mentioned in the Press
How To Succeed With Your Message
Getting Involved In The Industry
Checklist & Questions: How To Reach Your Market
HOW TO MANAGE YOURSELF
The Tough Part: Keys To Managing Yourself
Checklist & Questions: How To Manage Yourself
HOW TO CULTIVATE THOUGHT LEADERS WITHIN YOUR COMPANY
Encouraging A Company Of Thought Leaders
Checklist & Questions: How Cultivate Thought Leaders Within Your Company
SUMMARY
APPENDIX A: INTERVIEWS WITH THOUGHT LEADERS
Brian Carroll, Influential “Start-With-A-Lead” Blogger & Lead Generation Guru
John Doerr, Global Marketing Expert, Coach, & Wellesley Hills Group Founder
Dr. Marshall Goldsmith, World-Renowned Executive Coach, Consultant, & Author
Bert Gregory, REI Store Designer and Sustainable Design Expert
Tom Hood, Dedicated Leader, Educator, & Volunteer For The Accounting Field
Bruce W. Marcus, Professional Services Marketing Philosopher, Writer, & Pioneer
Michael W. McLaughlin, Guerrilla Consulting(SM) Guru & 22-Year Deloitte Veteran
Dr. Martha Rogers, Best-Selling Author & Celebrated 1to1 Marketing Evangelist
Peter Zeughauser, Client-Focused Consultant To The World’s Top Law Firms
100% Money Back Guarantee: If you are not satisfied the product, simply return How To Become A Thought Leader for a 100% refund.
This report includes:
- 100 Pages of expert analysis on how to become a thought leader in your field
- 95 Pages of stories and advice from 9 thought leaders in professional services, including executive coaching guru, Dr. Marshall Goldsmith, and 1to1 Media founder, Dr. Martha Rogers
- 20 learning checklists and questions for self-evaluation
- Down-to-earth views of how passion, relevance, and reach work together for you
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