In professional services lead generation, failure is more often the rule than success. So why is lead generation so difficult to implement successfully?
There are several common challenges that professionals face with direct lead generation, including:
In this webinar, Mike Schultz, Publisher of RainToday.com, addresses each of these challenges and explains how you can avoid the mistakes that firms often make when trying to generate leads. Mike shares the 9 keys for effective direct lead generation for professional services, as well as the process necessary to implement them.
At this content-filled webinar you will learn how to:
- Target your prospects
- Create a system to guide your direct lead generation efforts
- Nurture long-term leads without dropping prospects
- Integrate and build your brand along with your lead generation efforts
- Create metrics to measure your lead generation progress
- Grow your firm through direct lead generation
- And more
About the Presenter
Mike Schultz is the Publisher of RainToday.com, and President of Wellesley Hills Group, a leading firm focused on marketing, sales, and overall revenue growth for professional service businesses.
Mike is an expert in the areas of lead generation, marketing, and sales for consulting and professional services firms. His most recent research includes, What's Working In Lead Generation: A Benchmark Report On How To Spend Your Time, Energy, & Money For The Best Marketing ROI In B2B Professional Services.
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Presenter: Mike Schultz
Duration: 53 minutes
Viewing: This is a pre-recorded streaming video presented along with PowerPoint slides
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