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In professional services lead generation, failure is more often the rule than success. So why is lead generation so difficult to implement successfully?
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There are several common challenges that professionals face with direct lead generation, including:
- Obtaining meetings with qualified prospects
- Classifying your specific targets and generating a list
- Spending wisely on specific lead generation activities
- Dedicating the time necessary to see ROI
- Nurturing leads through the sales cycle
- Defining and communicating your value
- Sustaining lead generation while avoiding the "revenue rollercoaster"
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In this webinar, Mike Schultz, Publisher of RainToday.com, addresses each of these challenges and explains how you can avoid the mistakes that firms often make when trying to generate leads. Mike shares the 9 keys for effective direct lead generation for professional services, as well as the process necessary to implement them.
At this content-filled webinar you will learn how to:
- Target your prospects
- Create a system to guide your direct lead generation efforts
- Nurture long-term leads without dropping prospects
- Integrate and build your brand along with your lead generation efforts
- Create metrics to measure your lead generation progress
- Grow your firm through direct lead generation
- And more
Who Should Watch?
Professional services rainmakers, marketers, partners, and leaders who spend time marketing, selling, and developing their firms.
About the Presenter
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Mike Schultz is Publisher of RainToday.com and a Principal with the Wellesley Hills Group. He is a frequent speaker and consultant to service firms worldwide on topics such as service firm branding, marketing, lead generation, e-marketing, and rainmaking. Mike's current and previous clients include firms such as Ryder System, Bank of America, John Hancock Financial Services, American Management Association, Pegasystems, Instron, Fidelity Investments, and a host of other major and emerging growth service firms.
Mike holds an MBA in Entrepreneurship from the F.W. Olin Graduate School of Business at Babson College, and a BA from Brandeis University. He is also an avid fly fisherman and golfer, and actively studies and teaches Kokondo Karate and Jukido Jujitsu, holding the ranks of black belt and Sensei in each. |
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Viewing: This is a pre-recorded streaming video presented along with PowerPoint slides. When you purchase, you may view it as many times as you want for 30 days from date of purchase.
Duration: 53 minutes
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100% Money Back Guarantee: If you are not satisfied with the content in this on-demand webinar, simply contact us and we will give you a 100% refund.
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