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In professional services lead generation, failure is more often the rule than success. So why is lead generation so difficult to implement successfully?

There are several common challenges that professionals face with direct lead generation, including:

• Obtaining meetings with qualified prospects
• Classifying your specific targets and generating a list
• Spending wisely on specific lead generation activities
• Dedicating the time necessary to see ROI 
• Nurturing leads through the sales cycle
• Defining and communicating your value
• Sustaining lead generation while avoiding the "revenue rollercoaster"

In this webinar, Mike Schultz, Publisher of RainToday.com, addresses each of these challenges and explains how you can avoid the mistakes that firms often make when trying to generate leads. Mike shares the 9 keys for effective direct lead generation for professional services, as well as the process necessary to implement them.

At this content-filled webinar you will learn how to:

• Target your prospects
• Create a system to guide your direct lead generation efforts
• Nurture long-term leads without dropping prospects
• Integrate and build your brand along with your lead generation efforts
• Create metrics to measure your lead generation progress
• Grow your firm through direct lead generation
• And more

About the Presenter 

Mike Schultz is the Publisher of RainToday.com, and President of Wellesley Hills Group, a leading firm focused on marketing, sales, and overall revenue growth for professional service businesses.

Mike is an expert in the areas of lead generation, marketing, and sales for consulting and professional services firms. His most recent research includes, What's Working In Lead Generation: A Benchmark Report On How To Spend Your Time, Energy, & Money For The Best Marketing ROI In B2B Professional Services.

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Presenter: Mike Schultz
Duration: 53 minutes
Viewing: This is a pre-recorded streaming video presented along with PowerPoint slides

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100% Money Back Guarantee: If you are not satisfied with the content in this on-demand webinar, simply contact us and we will give you a 100% refund.

On-Demand Webinar: Making Lead Generation Work For Professional Services
Price:	$99.00
Member Price:	Free