Cold-Call Selling:
Maybe it's not your favorite selling technique
now, but when you know how to approach new potential prospects over the phone with the goal of establishing a relationship with them
the right way, cold-calling can become your go-to method of bringing new business into your professional services company.
Learn how in this 50-minute webinar today.
So why do so many professionals avoid outbound calls to new prospects?
- Anxiety about calling new contacts for the first time
- Fear of rejection
- Lack of confidence around how to approach new contacts
- Perception that it's not worth the time and effort
- Negative experiences in the past
- Fear of intruding upon others' privacy
- ...and many more excuses along these lines.
Change Your Attitude And Outlook With How To Meet Your Best Prospects Through Cold Calling
Led by Sandy O'Dell, head of the Wellesley Hills Group's lead generation practice, this webinar will help you gain a fresh perspective toward cold-call selling and get ready to start your own calling efforts to grow your business. Sandy draws upon her 25 years of lead generation experience to provide the motivation, tools, and instruction you need to get started in cold-call selling the right way.
You will learn:
- The importance of cold calling to expand your circle of prospective clients
- How to overcome anxiety associated with cold calling
- How to build a successful prospect list for cold calling
- How to determine the best value proposition for your prospect meeting
- How to craft your cold call conversation with a loose script
- How to secure a spot on your prospect's calendar
- How to nurture prospect relationships once you've made a connection
- How to overcome objections your prospects express about meeting with you
- Professional cold call Tips & Tactics from years of experience
Through Sandy O'Dell's video presentation, PowerPoint slides, and video roleplay Dos and Don'ts, you'll gain a better understanding of how to be effective when cold-calling new contacts.
About the Presenter
Sandy O'Dell is a senior consultant with the Wellesley Hills Group. As a lead generation consultant and direct marketer, Sandy O'Dell has over 25 years of experience in planning, creating, and implementing direct marketing and lead generation programs that consistently produce high revenues and great success for her clients. Sandy works with the Wellesley Hills Group as a senior consultant for service and technology companies seeking to increase their face time in front of prospects through seminar marketing and meeting generation.
Prior to her work with the Wellesley Hills Group, Sandy joined a well-known, face-to-face lead generation company where she worked with management and technology consulting companies to secure and design high-level, face-to-face meetings with their optimal prospects. As a lead generation consultant, she has worked with clients in technology, consulting, training, and other professional services industries to create pivotal growth opportunities.
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Presenter: Sandy O'Dell
Duration: 50 minutes
Viewing: This is a pre-recorded streaming video presented along with PowerPoint slides
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