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What's Working In Lead Generation:
A Benchmark Report On How To Spend Your Time, Energy, & Money For The Best Marketing ROI In B2B Professional Services
As a service firm leader, you need to make decisions about marketing, lead generation, and business development that will shape the future growth and success of your firm.
But how do you decide between all of the lead generation options such as cold calling, conference speaking, publishing, seminars, direct mail, PR, referral programs, Internet marketing, and others? How do you know which mix will generate the most qualified leads?
This RainToday benchmark report on What's Working In Lead Generation will help you develop your lead generation strategy and choose which tactics will have the greatest impact on your ability to generate leads.
Top 10 Questions What's Working In Lead Generation Will Answer For You Include:
- What tactics are most effective in generating qualified leads for professional services businesses?
- What do "good" and "excellent" lead generation companies do that others do not?
- Which tactics and offers are professional services firms planning to utilize in the next few years?
- How do other firms make cold calling work to generate new, qualified leads?
- How much are your competitors spending on lead generation and marketing?
- What tactics are most effective to generate qualified leads (and how do you make these tactics work for you)?
- What would your peers and competitors be doing if they had an extra $100,000 to spend on their marketing and sales efforts?
- How does your industry differ from others – what are the top tactics, which ones work best, and how are your challenges different from the rest?
(Special bonus section with industry data for Accounting, Architecture / Engineering / Construction, Financial Services, HR Consulting, IT Services, Law Firms, Management Consulting, Marketing Firms, Training, Executive Education, & Coaching Services)
- How does your company's brand influence its lead generation efforts?
- Which offer is most likely to be effective – an introductory/consultative sales call, an eBook, a free trial, or a white paper?
What's Working In Lead Generation looks at what professional services businesses are doing now to generate leads (in terms of tactics, offers, who's responsible, budgets, etc.) and what they are planning to do in the future. Our goal is for you to use this report in discussion as you:
- Benchmark yourself against "good" and "excellent" lead generation companies in terms of how much you are spending, what tactics you are using, what your offers are, etc.
- Select which tactics you should try out – and which may not be worth the work and investment.
- Defend your lead generation plans to your managers or gain buy-in with your lead generation team.
- Budget for upcoming years.
Special bonus section with industry-by-industry analysis for:
- Accounting
- Architecture / Engineering / Construction
- Financial Services
- HR Consulting
- IT Services
- Law Firms
- Management Consulting
- Marketing Firms
- Training, Executive Education, & Coaching Services
100% Money Back Guarantee
If you are not satisfied with our data, analysis, and charts, simply return TWhat's Working in Lead Generation for a 100% refund.
So why wait? Get your copy of What's Working in Lead Generation today. Instantly download your printable PDF, or order a printed copy that will ship within 24 hours.
More Info:
Download the Executive Summary, 6 Lead Generation Insights for 2007
Click here for the complete Table of Contents
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