"It's going to be more challenging than usual, but 2009 is going to be a big year. We're going to double last year's revenue! We'll improve our lead flow and brand. We'll increase our passion and skills for selling across the board."
You might have big eyes for company growth, but what's your plan to achieve it? And, when you have the plan, do you know what it will take to actually get it done?
In this 90-minute webinar, Mike Schultz, President of Wellesley Hills Group and Publisher of RainToday.com, will help you get your plans and your planning process on the right track.
Topics will focus on what to consider when planning and budgeting your strategic marketing:
- Questions you should consider when you plan your marketing strategy
- A template example that services firms can use to define their marketing mix, budget allocations, and overall marketing schedule
- 7 common mistakes that professional services firms make that kill the effectiveness of their marketing strategies and plans, and what to do about them
- How to avoid the pitfalls of implementing a marketing and business development plan at a professional services firm
- How to establish a marketing mix appropriate for your firm
About the Presenter
Mike Schultz is the Publisher of RainToday.com, and President of Wellesley Hills Group, a leading firm focused on marketing, sales, and overall revenue growth for professional service businesses.
Mike is an expert in the areas of lead generation, marketing, and sales for consulting and professional services firms. His most recent research includes, What's Working In Lead Generation: A Benchmark Report On How To Spend Your Time, Energy, & Money For The Best Marketing ROI In B2B Professional Services.
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Presenter: Mike Schultz
This webinar was broadcast on October 30, 2008
Duration: 90 minutes, including a 30-minute question and answer session
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Members can click here to download a PDF of the webinar slides and to view the other webinar resources.